The Team

Celgene Building L – Summit, NJ
Architect: Highland Associates
General Contractor: Turner Construction

The Background

Celgene Corporation is a pharmaceutical company that makes cancer and immunology drugs. As a global company with multiple locations, it is imperative to maintain a recognizable brand identity throughout all signage. Celgene acquired a six-story, 180,000 square foot office building supported by a 360,000 square foot parking garage with space for 950 cars. The building was designed to serve 950 employees; the office floors provide open-plan offices and workspaces, enclosed private offices, and conferencing and workrooms, as well as a 175-seat cafeteria. Left late in the construction process, production and installation of the sign package was a “quick turn.”

The Challenge

DSS had worked on individual projects across Celgene’s North American operations for several years so it was not a surprise when we were asked to get involved with the new “L” building at their Summit “East” Campus. As the project progressed, it presented several challenges:

  1. Design, fabricate and install an interior sign package in line with the Building “L” project’s immediate needs, all on a short timeline.
  2. During development, the scope of work was expanded to include a significant environmental graphics package that contained company branding and values and privacy film for all the offices and conference rooms.
  3. During the execution of the Building “L” project, Celgene expanded the work scope – to develop a standardized sign system including interior, exterior, and wayfinding – that could be rolled out across all the buildings on both the East and West campuses.

The Solution

With just two months to complete the project, DSS coordinated numerous vendors and oversaw multiple mobilizations with union installers to meet Celgene’s and Turner’s timelines. DSS coordinated with Celgene’s partners to incorporate and execute the new scope concurrently with the existing SOW. The standardized sign system was completed successfully and has helped transform both campuses from a hodge-podge of colors, shapes, and sizes to a uniform approach to signage.

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